Creating Value Alliance.webp

4th Global Conference on Creating Value

September 21 - 23, 2021

The 4th Global Conference on Creating Value, 2021 is an e-version of previous conferences. The focus is on:

  1. Businesses for creating value;

  2. Academics to research on better ways to create, extract, balance and teach value

  3. Executives to learn about creating value through the conference talks and a Creating Value Certification course

The business and academic world is becoming serious about creating value for all stakeholders. The CEOs of the largest US companies through the Business RoundTable signed off on creating value for stakeholders in 2019. This thought was echoed by Davos in 2020.


What should companies do and how? Should they extract more value from stakeholders than create value for them and why? How do they make social and environmental focus important? How do they get their leaders and executives to create value and improve profits?


How should academics build a more robust value thinking and teaching of value creation and making value creation a central theme in education and the role of an executive. The Journal of Creating Value and has special issues coming out in November 2021 on Creating Value in Business, and in May 2022 in Defining and Measuring Value for which papers are invited.


How can executives learn more about and create more value and become extra successful?


To this end a Certification Program will be offered in conjunction with the conference. Details are given in this website.

Join this Conference and Become Successful in Creating Value!

Creating Value Alliance.webp
We all seek value for ourselves, as well as for our businesses and for our society. However, because we are so immersed in our day-to-day functional management, we often overlook opportunities for value creation, possibly to the detriment of our businesses and societal needs. Successful organizations and leaders create value for their eco-systems which include themselves, customers, employees, partners and other stakeholders.
This happens mostly unconsciously, yet there are challenges in gauging and assessing ‘value’ and its impact. The Creating Value Alliance is an international movement to increase our understanding of the concept of value and, moreover, to find and promote ways of creating value consciously and more abundantly (and destroy less value). This, in turn, will allow us to operate more effectively, to build social value and to thrive and be ready for the challenges of a constantly changing and disruptive world. See

About the Creating Value Certificate

Concurrent with the 4th Global Conference on Creating Value, we will hold a certification program. With the Business Roundtable and Davos both stating that the purpose of a business is to create value, it becomes imperative that executives and students learn what creating value means and to use this in the businesses they work in.
The certification program will include topics such as:
  • What is Value and how do you create it
  • Who are the stakeholders
  • Do you create more value for stakeholders than they create for you?
  • What should you do? How would you measure value and Customer Value Added Examples of Value
  • Creation in companies and Value destruction
  • Creation a Creating Value strategy
  • Creating Value and Pricing
There will be  keynote addresses designated as certification courses along with 6 more courses that will follow. The registrants for the Creating Value Certification will have to pick 6 of the 9 courses over a month at their leisure and answer questions at the end so as to get certified.
Those who do not wish to get a certificate can do so by registering as non-certificate participants for FREE. Those seeking certification will have to pay $69 US as administrative and quiz fees. The certification will be signed by Creating Value Alliance and the University of South Florida.
All lectures/courses will be less than 2 hours in length.

North and South America

September 21

11:00 - 12:00 

Keynote Speech 1

12:00 - 1:00

Parallel Sessions

Europe, Africa, & Middle East

September 22

2:00 - 3:00 

Keynote Speech 2

3:00 - 4:00

Parallel Sessions

Asia, Australia, & Oceania (IST)

September 23

11:30 - 12:30 

Keynote Speech 3

12:30 - 1:30

Parallel Sessions

The Speakers


To play, press and hold the enter key. To stop, release the enter key.


Schedule at a Glance


Regional Chairs

North & South America

Farshchi_Nima-26Aug19-014 (1).jpg

Nima Farshchi

  • Grey LinkedIn Icon

Director of Center for Social Value Creation, Robert H. Smith School of Business

University of Maryland, USA

Europe, Africa, & Middle East

Screen Shot 2021-07-14 at 12.45.42 PM.png

Andreas Hinterhuber

  • Grey LinkedIn Icon

Associate Professor, Department of Management

Ca Foscari Università di Venezia, Italy

Asia, Australia, & Oceania

NK (Photo 2).jpg

Naoko Komori

  • Grey LinkedIn Icon

Affiliated/Visiting Professor, Value School, Kobe University, Japan

Director of Research, Phronesis Design Lab, UK


Conference Co-Chairs

gm photo 2011 pp.webp

Gautam Mahajan

  • Grey LinkedIn Icon

President Customer Value Foundation and Founding Editor of the Journal of Creating Value

cihan headshot.jpg

Cihan Cobanoglu

  • Grey LinkedIn Icon

McKibbon Endowed Chair & Director of M3 Center
University of South Florida, USA


Edyta Dorota Rudawska

  • Grey LinkedIn Icon

Professor, Head of the Department of Marketing, University of Szczecin, Poland


Conference Committee

  • Ahmed, Selim, World University, Bangladesh

  • AlTajer, Mohamed, National Bank of Kuwait, Bahrain

  • Amigo, Raul, e-World Marketing Summit, USA

  • Borgida, Monica, Northeastern University, USA

  • Burgdorff-Jensen, Karina, Creating Value Alliance, Global and Europe

  • Calnan, Martin, Des Ponts Business School, Global and Europe

  • Cobanoglu, Cihan, University of South Florida, Co-Chair, USA

  • Farschi, Nima, Creating Social Value Center, University of Maryland, USA

  • Haldane, Joe, IAFOR, Asia

  • Hinterhuber, Andreas, Hinterhuber and Partners, Europe Chair and Global

  • Kabadayi, Sertan, Fordham University, Global and USA

  • Klein, Russ, Executive Director, American Marketing Association, USA

  • Kohda, Youji, Creating Value Center at Japan, Advanced Institute of Science and Technology, Asia

  • Kokubu, Katsuhiko, University of Kobe Value School, Asia

  • Komori, Naoko, University of Kobe Value School, Asia Chair and Global

  • Kunz, Werner, University of Massachusetts, USA

  • Lages, Luis, Nova SBE, Europe

  • Lescano Duncan, Lucio, CAME, Peru

  • Mahajan, Gautam, Customer Value Foundation, Co-Chair, India

  • Mani, RSS, ITM Group, India

  • Mele, Cristina, University of Naples, Frederico II, Europe

  • Rademakers, Martijn, Sollcorp, Global and Europe

  • Rudawska, Edyta,University of Szczecin, Europe

  • Shah, Jay, Academy of Indian Marketing, Asia

  • Silva, Javier, IAE, USA

  • Tlatli, Fathi, DHL, Europe

  • Uslay, Can, Rutgers University, USA

  • Vidal, Rudy, Vidal Consulting, USA

Conference Coordinator

Nanu, Luana, PhD Student, Auburn University, United States


Amnon Danzig,

“For me, the entire conference shed light on other directions with the way we manage organizations and the way we have to teach the younger generation all about managing. I feel that my book might give a few practical insights on how to do it by combining non-related domains.”

Monica Borgida, USA

“I truly enjoyed the conference in NYC. It was a great learning experience and wonderful opportunity to exchanged ideas with colleagues from different industries and background. Alice, Alberto and I are planning to write an article to expand our presentation.”

Corey Whipple, USA

“I enjoyed the conference. Great insight on value creation, diverse attendees, and good combination of academia and business professionals. Nice dinner, scenery, and location for attendees. New perspectives presented have been included in the approach to my own developments in business and MSc research.”

Michael Benson, UK

“On behalf of Craig, Esperanza, Alan, Catherine and myself can we thank you for a great conference. We have all learned so much and met some amazing people, including having the unique opportunity to meet Dr Kotler.”